As fundraisers, we thrive on asking the big questions. In recent days, however, we find ourselves on the receiving end of questions equally significant. What may be the effects of COVID-19, the upcoming election, and market fluctuations on the nonprofit sector and the communities we serve? How do we continue to approach donors during this time? And, perhaps most glaring, should we approach donors at all?
These are the right questions to ask. It is our job as fundraisers to consider the concerns, needs, and perspectives of donors and to shape our asks accordingly. It is equally our responsibility to frame our response with the appropriate level of sensitivity, transparency, and boldness that cultivates trust and nurtures relationships. Four fundraising truths inform this most important work of deepening connection and honoring mission during times of uncertainty